Archive for March, 2009

It’s not always easy to write sales copy and writing high converting copy is even harder. An effective sales letter always has to begin with a great headline. That headline has to hook the potential customer and get him or her to continue reading the copy.

Here are the 4 tips for better headlines you may find useful…

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“You define abundance. You decide whether or not to shrink or expand.  You choose whether or not to participate in this line of thinking. This is wealth.” — Christine Kane

Recession?  Seriously? 

Okay, fine.  The market is having some troubles.  What do you do?  Do you cower in fear, doubt, and uncertainly like the masses or do you…please forgive me for the cliché; do you make lemonade from lemons? Read the rest of this entry

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Over the last two years there have been a number of rumours circulating that Jeremy Gislason and I planned to release a new “MarketingMainEvent” but none of them have been true…

In fact, after the last event back in June ‘07 we decided these were just too much to put together…  MME3 nearly killed the pair of us and took over 9 months of planning and building to put together – Launch time was crazy, I don’t think either of us slept for the first 3/4 days and despite netting close to $1.7 Million Dollars in just a few days of going live we decided to ‘quit while we were ahead’

I actually checked this the other day… Combined all 3 MME’s we ran generated over 250 incredible testimonials from happy members.  I actually spent a few hours reading them back and some of the success stories have been amazing.  It’s a great ‘buzz’ to know all of us have the ability to help so many people…  MME3 also won ‘Launch Of The Year’ in 2007 (voted for by thousands of our fellow marketers) and practically every day since the last event ended we’ve been asked “when is the next event due

It kind of felt like unfinished business but what could we do to top the last event? Read the rest of this entry

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I’m about to launch something of a new experiment this week with a brand new training course called ‘Profits Jump’

profitsjump200If it’s successful then chances are we’ll repeat this ‘model’ in the future and open it up to all of our readers.  However for this first run it will be offered to a fairly limited and select group of members from my existing sites.

 Here’s How This Will Work:  Profits Jump is an exciting new training course that will take shape over a six week period, I’ll be teaching students about the real power of using leverage in business… 

And just some of the things we’ll cover will include: Read the rest of this entry

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