Too often Internet Marketers create a product or a service and they come up with dozens of great ideas to market that product or service. But these IMers forget one of the important rules to effective marketing.

That rule is to market to just one person.

In fact, the importance of marketing to one can not be overstated.  To create an effective marketing campaign you really need to decide exactly who you want to market to. You want to find out how to design your marketing campaign, what key points to hit, and eventually what it will take for people to take out there money and hand it over. The best way to do this is to first identify who is your customer.

What you really want to do is crawl inside the mind of your typical potential client.

What are his thoughts?

What are his wants and needs? Read the rest of this entry

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Can you be sure your business and you aren’t risking crippling fines, business closure, criminal prosecution … Or even jail, right now?

Eeek!!!

Isn’t the internet great?

It’s just about the last place for the little guy, or gal, to get rich. After all, all you need is a web site or blog… something to sell… and it’s “Hello, Huntingdon Beach!” BIG mistake. Read the rest of this entry

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A membership site is a great way to make money with Internet Marketing. You can make a lot of money from the actual sale of memberships and you can also make a lot of money by marketing other products and services to your members. Plus, depending on the type of membership site you have, you may not even have to put in a lot of work.

The three major types of membership sites are traditional, fixed term, and newsletter. Read the rest of this entry

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We both know that the biggest problem experienced by online marketers is working out how to drive targeted visitors to a web site.

I’m not just talking ‘hits’ but real traffic – People who are actively looking for the products you sell and who are ready to lap up the words you write -

Seriously if you don’t have a massive advertising budget it’s tough to find:

A. people who are passionate about the topics you write about.

B. prospects who are eager to spend their money with you.

You need a plan and a strategy to pull in those kind of people without it costing you thousands in advertising -

I call my plan the ‘List Grenade’ Read the rest of this entry

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There are many Internet Marketers out there who want to know the secrets to writing a great sales letter that will suck people right in and make them buy whatever it is that’s being sold. While there is no golden bullet – one magic secret that will create the perfect sales letter time after time – there is a little known secret that will help a lot. That secret is called the Zeigarnik Effect.

Many marketing experts know about the Zeigarnik Effect. What it’s all about is causing people to remember you or what you’re selling by leaving them with incomplete information. In other words, you leave them wanting more or you leave them feeling like something isn’t complete.

The Zeigarnik Effect is actually based on a theory developed by Russian psychologist Bluma Zeigarnik. She noticed that waitresses remembered orders that weren’t yet paid for much better than they remembered orders that were already paid for. This led her to investigate this premise and she found that it’s true – people remember things that aren’t completed much better than things that are completed. Read the rest of this entry

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10 Ways to Promote Your Web Site

If you have a web site, there’s no doubt that you want to get as many visitors to your site as you possibly can. There are many different methods to use to promote your site. Some of them you probably know about, but other ways may not have occurred to you.

Here is a list of 10 ways you can promote your website: Read the rest of this entry

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