Here are just a few of the books I’ve read recently that I’d recommend you check out…
Archive for July, 2008
4 Keys To Great Sales Letters
If you have a product or a service to sell then you need a sales letter. Your sales letter is the most important tool for making money. If you have a great sales letter than people will pay you money to get their hands on whatever you’re offering. If you have a bad sales letter, people are going to click off of your site and never return. That’s why it’s so important to write a great sales letter.
The best sales letter writers have been practicing their craft for years. They have a lot of experience. They also have a lot of knowledge. Now, obviously the only way to gain experience is for you to actually sit down and write a lot of sales letter. (Since I got online I’ve personally written over 250 direct response style letters and I’m still no Pro!)
The knowledge part of sales letter literally takes dozens (if not hundreds) of books and articles in order to gain all the knowledge you need. And even then there’s always something new to learn – but when you know that everything you do learn is going to put more money in your pocket then it’s not really a chore is it? 
However, there are four easy steps that even a amateur can use to write a good sales letter.
The first key to writing a great sales letter is putting your best benefit in the headline of the sales letter. Don’t tell the person what the product or service does. Tell them what it will do for them. Will it make them pain free? Will it make them richer? Will it make them successful? Whatever the main benefit is, make sure you put it in the headline of the sales letter.
The second key for writing a great sales letter is to make your writing reader friendly. This means you write in language that’s easy to understand. It also means you keep your paragraphs short and you keep a nice flow to your writing. Reading a sales letter shouldn’t be an ordeal for anyone.
The third step to a great sales letter is called “the slippery slope”. This simply means that you want to hook your reader right at the beginning of the sales letter. Then you want to keep them sliding right down the slide you’ve built until they click the “Buy Now” button at the end of the letter.
Finally, the last of the four keys to writing a great sales letter is to actually ask the reader to buy your product or service. Seriously this is often overlooked. I’ve seen countless ’sales pages’ with no call to action. Too many site owners forget to ask the reader to hit the “Buy Now” button. (or feel weird about asking?) So don’t you forget to ask for the purchase from the prospective buyer. It could make all the difference between making a sale or not making a sale.
Be under no illusion, writing a great sales letter isn’t an easy task. It usually takes people years to get good at it. However, there are some things you can do right away to make your own sales letters better. These four keys for writing a great sales letter are putting the best benefit in the headline, writing an entertaining and easy to read letter, creating a “slippery slope”, and actually asking the reader to buy from you.
For more great copywriting tips and ideas check out www.MakeYourCopySell.com
Following on from the post below I’ve dug up some great videos for you packed with some killer copywriting tips…
Enjoy
Copywriting Checklist Point 1 – Basics Of A Sales Message ( John Carlton)
Ted Nicholas – Copywriting Tips For Beginners
AWAI Copywriting Bootcamp w/Herschell Gordon Lewis
Copywriting Checklist Point 12 – Bullets ( John Carlton)
I’m hoping by now you’ve seen my new site that focusses on powerful copywriting techniques that go beyond the traditional AIDA formula – If not head over to MakeYourCopySell.com and check it out
Anyway today I’ve been surfing some of my favourite blogs in search of more great copywriting tips and ideas to share with you and there’s some great stuff here. (I’ve linked to some of my favourites below)
Why Do Big Financial Institutions Have Such Dumb Advertising?
So what would be a better copywriting approach? Tricky, because as I said superannuation isn’t “top of mind” for most people. So finding Robert Collier’s “existing conversation” presents challenges. However, making a direct appeal to …
5 Copywriting Keys to Landing Page Credibility
5 Copywriting Key’s to Landing Page Credibility Salesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job …
The Incredible, Edible Subhead
Of course you’re familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document …
I’m off now to dig up a few more tips and will post them shortly.
A lot of subscribers and members have been requesting more information about my new software ‘Instant Member’ – Here’s a sneak peek video for you…
In order to succeed, you must first “lose” your mediocrity.
Special Guest Post by: J.F. (Jim) Straw
There has been much written, and said, about why and how people succeed. The contention being that, in order to succeed, you must learn, and then apply, the principles and techniques used by others who have gained success.
But, knowing the principles and techniques used by others who have gained success doesn’t qualify a person to succeed. If it did, all of those who have read and studied the various, and many, books, booklets, plans, and programs on the subject of SUCCESS would, by virtue of their knowledge thereof, be successful.
Statistically, 98% of the people in this country never reach a level of anything more than sustained mediocrity; only 2% ever really achieve success. – WHY?
The answer is simple. – They have never “qualified” for success, because they refuse to “pay their dues.”
These people (the 98%) are so wrapped-up in “protecting” and “maintaining” the level of mediocrity they have achieved that they will not risk one iota of what they have.
It’s like the young boy who, at long last, got his first pair of really fine shoes.
Now, these shoes were exceptionally fine. So fine, in fact, that the boy spent many hours wiping and shining them – while keeping them safe from scuffs, neatly wrapped in paper, in their box under his bed.
A number of opportunities presented themselves for the boy to wear the shoes, but he chose to safe-guard them and wore his older shoes instead. After all, if he wore them, he would run the risk of scuffing them or dulling their glittering shine.
When the day finally arrived, when the occasion was most important, the boy learned, to his disappointment, that his feet had grown and the shoes no longer fit him. (I gave that pair of shoes to a more needy neighbor – and, from that day forward, I have never again been afraid to lose anything.)
Unfortunately, most people are like that boy. – They read all of the books, booklets, plans, and programs about the principles and techniques used by others to gain success. As the boy did with the shoes, they let the opportunities to use what they have learned pass them by – or, they make a half-hearted start, but never continue past their first small and futile attempts.
Why do they hold back? – Because they fear losing what little they have. They “protect” their meager and mediocre position so well that they never lose it.
At retirement age, those people look back with pride at the fact that they have ventured little and lost nothing. But, not unlike the boy and his shoes, they learn, to their disappointment, that that which they protected so well will not sustain them after their retirement and they are forced to seek aid and assistance from their government, family and friends.
Those people have never “qualified” for anything better, because they have never “paid their dues.”
If you haven’t, yet, gained success, look around you. What are you protecting? If you lost it all tomorrow, would you really lose anything of great value?
People fail, not because they cannot succeed, but because they are unwilling to risk what they have. They “protect” their mediocrity until it is all they have left.
The struggle to achieve success is not unlike any great battle in any war. The victorious army is always the one that gives-up the position it has won in order to advance against a better, more advantageous position. Only the losing army stands and defends a mediocre position.
A young Lieutenant once asked a wise General, “Why should we try so hard to reach a position at the top of the hill? As we charge up the hill, our enemies will surely take the positions behind us, and we will lose what we have gained; even if we take the hill.”
The General, a very wise man, replied, “Yes – but, it is much easier to charge down-hill. When we have taken the higher position, we will charge back down the hill and recover all that we have lost. Then, we will charge down the other side of the hill.”
The people who make up the 2% that achieve success are forever charging up the hill – losing all behind them – and then charging back down the hill, on both sides, to regain anything they may have lost and achieve even more success.
Not unlike the losing army, most people will never succeed, because it would mean that they would have to give-up the mediocre position they have protected for so long.
In order to succeed, you must first “lose” your mediocrity. – Success doesn’t happen any other way.
Copyright – J.F. (Jim) Straw. All rights reserved
J.F. (Jim) Straw made over One Million Dollars ($1,000,000) in less than 60 days … over $50,000 in 15 minutes … on one single deal. When he told a friend what he had done, his friend made $20,000 in 3 weeks … without any money … doing the same thing. — Find out how they did it. Visit: http://marketingyell.com/JimStraw
Free Stuff…
 |
 |
 |
 |